Magento & Google News for June 2017

Marketing

Introduction

Welcome to Magento & Google News for June 2017! At Tan SEO Agency, we are committed to keeping you up-to-date with the latest developments in the world of Magento and Google. This comprehensive guide will provide you with valuable insights, strategies, and updates that will help you stay ahead in the digital marketing game. Let's dive in!

1. Magento Updates

1.1. Magento 2.2 Release

Magento, one of the leading e-commerce platforms, released Magento 2.2 in June 2017. This latest version brings a wide range of new features and improvements, including:

  • Built-in Elastic Search
  • Improved performance and scalability
  • Enhanced security features
  • Advanced reporting capabilities
  • Streamlined checkout process
  • Multi-source inventory management

With these updates and enhancements, Magento 2.2 empowers businesses to deliver exceptional online shopping experiences to their customers while optimizing performance and security.

1.2. Magento and PWA

Progressive Web Applications (PWAs) are gaining momentum in the e-commerce world due to their ability to combine the best features of both native apps and web browsing. Magento has recognized the potential of PWAs and is actively working on integrating them into their platform. By leveraging PWAs, Magento store owners will be able to provide fast, reliable, and engaging experiences to their users across different devices.

2. Google Updates

2.1. Mobile-First Indexing

In an effort to improve mobile search experience, Google announced their shift towards mobile-first indexing. This means that Google predominantly uses the mobile version of a web page for indexing and ranking purposes. As a result, it is crucial for businesses to ensure that their websites are mobile-friendly and optimized for mobile devices. Failure to do so may have a negative impact on search rankings and organic traffic.

2.2. Google Optimize Integration with AdWords

Google Optimize, a powerful testing and personalization tool, can now be seamlessly integrated with Google AdWords. This integration allows businesses to create and test personalized landing pages for their AdWords campaigns, improving conversion rates and overall campaign performance. By leveraging Google Optimize, advertisers have the ability to deliver tailored experiences to their audience, thus maximizing their ROI.

2.3. Google AdWords Redesign

Google AdWords, the popular online advertising platform, underwent a redesign in June 2017. The new interface offers a more intuitive and user-friendly experience, allowing advertisers to easily navigate through their campaigns, access important insights, and make data-driven decisions. The updated AdWords interface simplifies campaign management and provides marketers with powerful tools to optimize their advertising efforts.

3. Conclusion

In the ever-evolving world of digital marketing, it is essential to stay informed about the latest news and updates. Magento and Google continue to innovate, offering new opportunities for businesses to enhance their online presence and drive measurable results. At Tan SEO Agency, we are committed to helping businesses navigate through these changes and develop effective strategies that drive growth. Stay tuned for more exciting news and updates!

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