Magento and the MasterCard 2-Series BIN changes

Oct 13, 2019
Tech

Introduction

In the dynamic world of e-commerce, staying up to date with the latest changes and advancements is crucial for businesses. One such significant change that has recently made waves is the MasterCard 2-Series BIN changes and how it affects merchants using the popular Magento platform. At Tan Seo Agency, we understand the importance of keeping your business optimized for these updates, ensuring smooth operations and maximum profitability.

The MasterCard 2-Series BIN Changes

Before we delve into the impact of the MasterCard 2-Series BIN changes, let's briefly explain what they are. BIN, short for Bank Identification Number, is a crucial component of credit card processing. It helps identify the issuing bank, card type, and other relevant information during transactions.

The transition from the 5-Series BIN to the new 2-Series BIN is a necessary step taken by MasterCard to accommodate the increasing demand for credit card numbers. The 2-Series BIN expands the range of available numbers, ensuring a sufficient supply to meet the growing needs of the industry.

Understanding the Impact on Magento Merchants

For merchants using Magento, it is pivotal to comprehend how the MasterCard 2-Series BIN changes affect their business operations. Failure to adapt to these changes can lead to declined transactions, financial losses, and potential loss of customers.

1. Compatibility with the New BIN Range

Magento-powered websites need to be updated to recognize and process the new 2-Series BIN range correctly. This involves ensuring that your payment gateways, extensions, and any other components related to card processing are compatible. Tan Seo Agency has a dedicated team of experts who can handle the technical aspects seamlessly, providing a smooth transition for your business.

2. Address Verification System (AVS)

The MasterCard 2-Series BIN changes also impact the Address Verification System (AVS) functionality. AVS plays a crucial role in verifying the authenticity of cardholder information during transactions. Merchants need to ensure their Magento setup is configured to handle the new AVS rules to avoid unnecessary disruptions in payment processing.

3. Risk Assessment and Fraud Prevention

As with any change within the payment industry, the MasterCard 2-Series BIN changes also prompt the need for improved risk assessment and fraud prevention measures. Tan Seo Agency can assist your business in implementing efficient fraud detection systems and fraud prevention techniques, safeguarding your financial assets and ensuring secure transactions.

Tan Seo Agency: Your SEO and Digital Marketing Experts

At Tan Seo Agency, we pride ourselves on providing top-notch SEO and digital marketing services to businesses across different industries. Our team of highly skilled professionals combines their expertise in search engine optimization, copywriting, and digital marketing strategies to help clients achieve outstanding online visibility and drive valuable organic traffic.

Services Offered by Tan Seo Agency

As a leading name in the digital marketing arena, we offer a comprehensive range of services catered to the specific needs of our clients. Our services include:

1. Search Engine Optimization (SEO)

Our SEO experts employ industry-leading techniques and strategies to enhance your website's visibility on search engine result pages. Through meticulous keyword analysis, on-page optimization, link building, and performance tracking, we ensure that your website stays ahead in the competitive digital landscape.

2. Content Creation and Copywriting

Our team of talented copywriters excels in creating compelling, informative, and keyword-rich content that engages your audience and ranks well on search engines. We specialize in writing content that is tailored to fulfill the needs of your target market while incorporating keywords that boost your search rankings.

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Our PPC advertising services are designed to maximize your return on investment and generate valuable leads for your business. We meticulously analyze market trends, target keywords, and audience behavior to craft PPC campaigns that deliver high conversion rates and improve your online presence.

4. Social Media Marketing

Social media has become a powerful tool for businesses to connect with their target audience and boost brand awareness. Our social media marketing experts formulate personalized strategies to establish your brand's presence on major social platforms, engaging users, and driving meaningful interactions.

5. Website Design and Development

We understand the importance of a visually appealing and user-friendly website. Our web design and development team create aesthetically pleasing and functional websites that align with your brand identity and provide an exceptional user experience.

The Tan Seo Agency Difference

Choosing Tan Seo Agency as your digital marketing partner offers numerous advantages:

1. Proven Track Record

We have a proven track record of delivering exceptional results for our clients across various industries. Our extensive portfolio showcases successful digital marketing campaigns and testimonials from satisfied clients.

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At Tan Seo Agency, we understand that each business is unique, with specific goals and target audiences. We tailor our strategies to match your specific requirements, ensuring that your digital marketing efforts yield optimal results.

3. Transparent Reporting

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Contact Tan Seo Agency Today

Are you ready to take your business to new heights? Contact Tan Seo Agency today and let us create a customized digital marketing strategy tailored to your unique needs. With our expertise, your business can thrive in the ever-evolving digital landscape.

Lula Chocolate
Interesting read! It's crucial for e-commerce businesses to adapt and optimize their platforms to accommodate changes like the MasterCard 2-Series BIN updates. Understanding how these changes affect popular platforms like Magento is essential in staying ahead in the dynamic world of online business.
Nov 11, 2023
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